India is Nokia's 2nd largest market
Nokia has done this better than anyone else in recent memory- innovate for the emerging markets. they have done this better and more aggresively than anyone else and now are reaping the benefits of truly serving the bottom of the pyramid. Now which software company can emulate this ??
posted by Paddy Srinivasan at 8:47 AM
3 Comments:
Dei. what book are you planning?
I noticed this during my recent trips to India. Nokia was predominant among consumers and blackberry seemed to have a decent presence in the corporate market. Nokia seems to have done a great job in adapting its products (Ringtones, local language support etc) and marketing to the Indian masses. I am sure iPhone will have niche market even in India but the lower end will be dominated by Nokia. I also noticed that SMS was heavily used as compared to voicemail culture in US. So unless Apple adapts(which I doubt) cool features like Visual voicemail in IPhone will have limited use in Indian markets. What phone do you carry now?
An anology between Nokia and a Software company might not be the most appropriate. Reason is simple, Nokia is B2C and Software is mostly B2B.
B2C has tremendous potential simply because of the population size. However, businesses do not work in the same manner...we need to compare the cumulative revenues of top 500 companies in India to...lets say US...UK...or lets say China... Since software spending is driven by businesses and not individuals, the opportunity cannot be compared to the B2C space...maybe that is the reason companies such as Oracle and Microsoft contribute less than 1% of total global revenues to their HQ...whereas the same percentage for a Nokia would be much much higher!
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