The New Silk Route - Software for Emerging Economies
Introduction
With a unique blend of software, history and macro economics, the “New Silk Route” brings out the opportunity for the software industry to target the emerging economies like India, China, Russia, South Africa, Brazil etc. The book ponders on the changing world order and examines the critical business factors that are essential to successfully tapping the nascent software markets in these economies. Using a self developed “Emerging Markets Framework” for software products targeting emerging economies, the book looks at specific examples both in the consumer as well as in the enterprise market. Drawing on macros economic trends, the book delves into applying the principles of the above mentioned framework in the retail segment in India fuelled by a burgeoning middle class, the ERP and Supply Chain software market in chain driven by a strong manufacturing growth and an emerging healthcare software opportunity in South Africa. Interlacing contemporary trends and economics with history of the silk route, the book is a very easy read for the casual non technical reader and insightful to the serious professionals developing product strategies for emerging markets.
Salient points of the book
Understand why the emerging markets are important for software companies and examine the limitless opportunities of this 4Bil+ market
Learn about the changing world order and the underlying shifts that are contributing to this phenomenon and how it will shape the future of software
Develop a framework to analyze, design and develop software targeted at the Emerging economies
Examine specific Enterprise and Consumer scenarios in these markets and use the framework to develop software strategies
Target Audience
- Decision makers in Software companies that want to take their product global and cater to the 4 Bil+ market in the emerging markets
- Academia interested in global trade, software and new market development
- Students of global product management
- Students of the business of software
- Casual readers of contemporary software and trade trends
- Global Economic Outlook
- Challenges in the Emerging markets
- Business Model Challenges
- Chapter 3 : The Software business model
- Business model challenges in Emerging markets
- A new framework for software design
- Product Research
- Product Design
- Sales and marketing models
- Formulating Emerging markets strategy
- Chapter 4 : The Enterprise market
- Introduction to the challenges
- Industry: ERP - Country focus: China
- Industry: CRM - Country focus: India
- Industry: Healthcare - Country focus: South Africa
- Industry: Retail - Country focus: India
- Conclusion, major trends and strategies
- Chapter 5 : The Consumer market
- Introduction
- Macroeconomics in Emerging Economies
- Adoption characteristics
- Market segments
- Desktop applications
- Entertainment software
- Digital media
- Education software
- Mobility software
- Technology case study: Mobility in APAC
- Learnings in the business model
- Chapter 6 : Rural Computing
- Chapter 7 : Conclusion
posted by Paddy Srinivasan at 10:33 PM
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