The New Silk Route
The New Silk Route - Software for Emerging Economies
Introduction
With a unique blend of software, history and macro economics, the “New Silk Route” brings out the opportunity for the software industry to target the emerging economies like India, China, Russia, South Africa etc. The book ponders on the changing world order and examines the critical business factors that are essential to successfully tapping the nascent software markets in these economies. Using a self developed framework for software targeting emerging economies, the book looks at specific instances both in the consumer segment as well as in the enterprise market. Drawing on macros economic trends, the book delves into applying the principles of the framework in the retail segment in India fuelled by a burgeoning middle class, the ERP and Supply Chain software market in chain driven by a strong manufacturing growth and an emerging healthcare software opportunity in South Africa. Interlacing contemporary trends and economics with history of the silk route, the book is a very easy read for the casual non technical reader.
Salient points of the book
Target Audience
Status of the work
Introduction
With a unique blend of software, history and macro economics, the “New Silk Route” brings out the opportunity for the software industry to target the emerging economies like India, China, Russia, South Africa etc. The book ponders on the changing world order and examines the critical business factors that are essential to successfully tapping the nascent software markets in these economies. Using a self developed framework for software targeting emerging economies, the book looks at specific instances both in the consumer segment as well as in the enterprise market. Drawing on macros economic trends, the book delves into applying the principles of the framework in the retail segment in India fuelled by a burgeoning middle class, the ERP and Supply Chain software market in chain driven by a strong manufacturing growth and an emerging healthcare software opportunity in South Africa. Interlacing contemporary trends and economics with history of the silk route, the book is a very easy read for the casual non technical reader.
Salient points of the book
- Understand why the emerging markets are important for software companies
- Learn about the changing world order and the underlying shifts that are contributing to this phenomenon
- Develop a framework to analyze, design and develop software targeted at the Emerging economies
- Examine specific Enterprise and Consumer scenarios in these markets and use the framework to develop software strategies
Target Audience
- Decision makers in Software companies that want to take their product global and cater to the 4 Bil+ market in the emerging markets
- Academia interested in global trade, software and new market development
- Students of global product management
- Students of the business of software
- Casual readers of contemporary software and trade trends
Status of the work
- About 60 % of the manuscript has been written
- The book is expected to be about 75,000 words long
- Manuscript has not been edited or proofread yet
posted by Paddy Srinivasan at 9:37 PM
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